eCoaching

What Are Your Aims and Why Do They Matter?

ZIG ZIGLAR famously said, “If you aim at nothing, you will hit it every time.” While many ambitious professionals have specific goals, we sometimes aren’t aimed in a direction that will ultimately help us build the career we desire, get paid what we’re worth, and not work so hard in the process. In fact, most people don’t know what they want and how to get there. If we seek to live a satisfying and comfortable life, we must confront the truth about our aims in each Condition of Life. This journey begins with carefully crafted aims that ensure that you know where you’re going.

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Levers of Influence

Robert Cialdini identified the 7 Levers of Influence that people use to persuade others: reciprocity, commitment or consistency, consensus or social proof, authority, liking, scarcity, and unity. These levers have become widely used for persuasion since the book’s first publication many decades ago.

When it comes to getting people to take action, every exchange is an opportunity to persuade them.
How do we apply these levers in our transactions?

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Thinking Accurately: Money

How do we think accurately about our Money? Where do we tend to not think accurately and why does it matter? Money is the value of our help in the marketplace. Money includes currency (cash), equity, highly specialized skill, and other valuable forms of exchange that allow us the opportunity to transact in the marketplace. The more money we have, the more options, opportunities, and autonomy we enjoy.

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The Power of Declining

We are defined as much, if not more, by what we decline as we are by what we accept. If you don’t respect your offer, no one else will. Staying present to your aims in each Condition of Life – and – being informed by the commitments, promises, and obligations already in place will be your greatest guide for what invitations, offers, and requests will (or will not) offer you the best use of your time, energy, talent, and concerns.

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Habitual Breakdowns

These are the common Habitual Breakdowns in any Condition of Life. These include a collapse of Conditions, magical thinking, and an addiction to excitement or threats. As Co-founder Kirkland Tibbels says: “Rather than study, practice, and learn the habits, behaviors, and ethics that must be embodied in order to reach their chief aims in life, most people adjust their aims to fit their current habits, behaviors, and ethics.”

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