Thinking Accurately: Understanding and Overcoming Cognitive Bias – Part II
Does cognitive bias undermine your confidence to think accurately?
Thinking Accurately: Understanding and Overcoming Cognitive Bias – Part II Read More »
Thinking Accurately: Understanding and Overcoming Cognitive Bias – Part I
Does cognitive bias undermine your confidence to think accurately?
Thinking Accurately: Understanding and Overcoming Cognitive Bias – Part I Read More »
The Laws of Marketing: Part II
Nature is governed by immutable laws, and so is marketing. If you’ve wondered why some brands soar while others fail to take off, the answer lies in understanding the essential ‘laws’ that shape the identity of your products and services.
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Keeping Appointments with Yourself
Managing your own time amidst work and family obligations is a struggle, with self-appointments often seen as less critical and frequently postponed. Procrastination is particularly tempting when no one else holds you accountable.
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The Laws of Marketing: Part I
Nature is governed by immutable laws, and so is marketing. If you’ve wondered why some brands soar while others fail to take off, the answer lies in understanding the essential ‘laws’ that shape the identity of your products and services.
The Laws of Marketing: Part I Read More »
What do I measure?
Understanding what to measure is a pivotal aspect of any endeavor. The right metrics can offer clarity, direction, and the ability to gauge progress.
In contrast, measuring the wrong things can lead to missed opportunities, inefficiency, and potential failure.
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Focus Lecture: Part II Generational Personalities
Ever wondered why Baby Boomers have such different worldviews from Millennials? Or why Gen Z’s seem to navigate technology seamlessly while others might struggle?
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Evidence and Proof
Most of us are tired of the constant flood of unsubstantiated claims and opinions in today’s world. How do we get noticed in a world of pseudo-experts? How do we stand out and be recognized as someone who values proof and evidence?
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The Great Leap Forward
How did we make the great leap from ancient hunter-gatherers to modern consumers and traders?
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Focus Lecture: Part I Meet the Generations
Ever wondered why Baby Boomers have such different worldviews from Millennials? Or why Gen Z’s seem to navigate technology seamlessly while others might struggle?
Focus Lecture: Part I Meet the Generations Read More »